🎬 The State of Television, Pt 2
The television industry is transforming fast — and in this brave new media world, it’s creators, not networks, who are leading the way. 🚀 In Part 2 of The State of Television, Shannon dives deep into why YouTube is the true disruptor, reshaping media more than Netflix, Amazon, or Disney ever could. 📺✨
Learn how media professionals can thrive by adapting, storytelling creatively, and embracing the tools already in their hands (hint: 🎥 it’s not about having a Hollywood-sized budget anymore). From the creator revolution to actionable strategies for navigating today’s smaller, scrappier TV world, this post is your guide to staying relevant, resourceful, and resilient in a rapidly changing media landscape. 🌍🔧
📺 The State of Television, Pt. 1
Let’s talk about the state of television. Spoiler alert: it’s a little messy.
Cable TV? Free falling.
Streaming platforms? Oversaturated.
Viewers? Comfort-watching Seinfeld and The Golden Girls like it’s 1998.
And content creators? We're out here pitching our hearts out in a market that’s shifted under our feet.
In my latest article, I dig into:
🎬 How the media landscape evolved (and then crumbled)
📉 Why reruns are outperforming new shows
👀 What most creators are missing about audience behavior
⚡️ And why this moment—while messy—is also a massive opportunity
Yes, the wave crashed. But if there’s one thing I know after 20+ years in the industry, it’s this:
Creative pros are scrappy. We pivot. We solve problems. And we damn sure don’t wait for permission to reinvent.
✨ All is not lost. Let’s solve this damn problem.
🔗 Read the blog, drop your thoughts, and let’s reimagine what’s next.